{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While a lot of high-end brand names drive direct exposure via social media advertising, star collaborations and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary products haven't changed much in decades; it does not have TikTok, and does not offer celebs free b